Ecommerce is simply the act of electronically purchasing or selling goods over the Internet or on online commercial services. In eCommerce, customers can purchase products from the stores through online transactions. It’s the “online” part that makes it so interesting to many people because you don’t have to physically go and visit a store to buy your favorite items. With eCommerce, you can simply sit down in front of your PC and order from a multitude of websites.
But in order to create a successful ecommerce website, you need a great web design. The web design is essential in attracting customers to your site because without an appealing and efficient web design, your customers will simply move on to another website instead of visiting yours. There are different things to consider when creating an eCommerce website. These include search engine optimization, security measures, user experience, content and a host of other technicalities. To ensure that your web design and implementation works for you, here are some tips:
First, you need to give visitors plenty of opportunities to get to your ecommerce website. When the customer arrives at your site, he should find several choices and has several ways to get to the desired pages. If he cannot find what he is looking for, he will simply close his browser and move on to a competitor’s website. This is the reason why most websites have a main page and a “home” page that should not be treated as competitors’ home pages. Give customers a reason to open your doors!
Secondly, colors work in eCommerce websites in a very similar way as they do in websites that are designed for general purpose usage. A bright color works better than a dull one. Also, a background color works better than any other elements on your site, including pictures and navigation bar colors.
Thirdly, you need to give customers a reason to stay when they are visiting your site. In most cases, this will be in the form of a strong brand identity. Your ecommerce web design should be built around your brand identity. This means that all of your content, including the logo, navigation bars and color schemers, should revolve around your brand identity. The stronger your brand identity is, the more customers will trust you.
Fourthly, you need to make your website easy to navigate. If you give customers an interface that is hard to use, then they will just close their browser. To encourage repeat visits and to keep your customers happy, your ecommerce site must be easy to navigate and quick to load. It should load in minimum amount of time and be easy for customers to navigate.
Fifthly, it is very important that your customer can easily access all of the important content on your site. This content should be displayed in a way that is easy to understand and enjoyable to look at. There should be a balance between navigation and information. Also, it is very important that you keep your pages clean. When your visitors see a cluttered site, they will be much less likely to spend a lot of time viewing it.
Finally, your website must have a responsive design. With a responsive design, your website can adapt to any size view without loss of clarity or quality. This will make it easier for customers to access all of your content and search engines can easily pick up the content and the website must be indexed quickly. This will result in more traffic and more sales!
In addition, your website must have a great navigation system. There should be a great navigation system that makes it easy for the visitor to shop through your entire inventory and make their selections quickly. Your visitor should be able to quickly see the different products that they can buy. The checkout process should be as simple as possible, yet it must be safe and secure. PCI Compliance is an absolute must and your web design firm should be able to help you achieve this goal.
Another way to ensure that your customers enjoy your website is to implement great navigation. If your website lacks great navigation, customers will leave quickly and will not spend very long on your site. They will most likely click off your site because it was difficult to navigate or they did not find what they were looking for. The final element to a great website is a great shopping cart. Customers will not spend a lot of time researching products and the checkout process will only take a few seconds, so it is very important to give them a pleasant shopping cart experience.
By following these tips, you will ensure that your customers remain satisfied with your website. When your visitors leave, they will tell their friends and even tell their coworkers how great your website was. This is why it is important to use color correctly when designing your website.